Some thoughts on VisionCon.
For about ten hours during VisionCon here in Springfield Missouri, I was given a spot at a guest table. I was privileged to have shared it with several other talented people. The con staff were very nice about scheduling, some even apologizing that the table space was limited so that we had to rotate through it (the rest were very busy working their butts off trying to make the con happen). Here was what I noticed on Friday. The artists and the writers like myself set out some great displays of their previously published work ( my layout wasn’t quite as polished as some of theirs). It was obvious that lots of prep work went into the “before” part of the con.
However, once the display was up, it seemed like they had nothing to do. For the first half hour, we just sat there. The artists drew, and the writers chatted among ourselves, but that was about it. The local guest table was in a prime spot, too! I mean, you walked in the door, and there we were, less than twenty feet away from where you signed in. What’s more, we were in the area where you could walk around without buying a con pass! EVERYONE should have seen us, and yet, we seemed to be practically invisible. In the first half hour, I counted no less than one hundred people going back and forth in front of us. Of those hundred, maybe four actually stopped and gave us more than a passing glance. The math oriented part of my brain lumbered up from where it had been hibernating since Algebra 2 in my ancient days of college, and told me that only four percent of the people passing were actually SEEING my display. Otherwise, I was stuck in some Neil Gaiman-esque limbo. There was no way I was letting my cool table poster go to waste. I had BOOKS to sell!
So, I started talking to people as they passed by. At first it was generic.
“Welcome to Vision Con!” Heads nodded, eyes glanced my way, then ignored me like I was asking for money…which, oh yeah, I was, after a fashion.
Then I got a little more specific. This was a gaming and sci-fi convention. It’s not like there weren’t literally hundreds of things opportunities to say something unique. It was when I engaged one young lady in a red and black steampunk themed costume that I hit upon my epiphany.
When I complimented her on her costume, I also got the reference right. First of all, you should have seen her face light up as she did this very cute little happy dance. It was like she’d won a prize on a game show. Evidently, I was the first person who had said anything. She chatted with me for a couple of minutes and soon, other people stopped to see what we were talking about. Suddenly, my table wasn’t invisible any more. I sold a few books Friday, some to friends, a couple to first time readers.
By Saturday, I was ready to hit the ground running. I was sitting next to another local author who wrote in the same basic genre I do, and whom I had some good chemistry with. And as I engaged people, a curious thing happened. We BOTH started selling books. If they bought her book, they bought mine. If they bought my book, their mom bought hers (I write YA, she writes for an older audience). The first time I engaged a total stranger in conversation, and ended up selling copies of both our books, my fellow author looked at me like I’d just done something amazing. In less than two hours, I had sold ALL of my books. Which led me to two conclusions: one, this worked, and two, next time, bring more books.
More importantly, I had learned that no matter what you do for the “before” part of con, if you don’t have anything for the “during” part of con, you’re pretty much invisible. Conventions are all about visibility. The only books that people buy are the ones that they can SEE. And it takes more than a cool display to become visible to the casual con goer. Too often, we authors think “Write it and they will buy…” It doesn’t work that way.
Being an author is about visibility. This is why an author has to create their own “brand”. We have to get ourselves out there so people can see us, see who we are, and learn about our books and our characters. Unless we are already on the New York Times best seller list, we have to do more than have a pretty sign up. This is the difference between successful self-published authors like HP Mallory and Amanda Hocking, and authors who still have to work their day job. They got their stuff out there where people could see it.
Next blog: The kind of fans every author needs to have.